Understanding the Brand
Living within the busy city of Melbourne you can see a wide sense of coffee lover, That is why I wanted to approach this market and see how I could make myself a competitor within it. When approaching Saint Michael Coffee I wanted to build a new experience but also show how I could take traditional styling and place my own twist that is why by facing this target market I could express my own advantages to the industry.
The use of Saint Michael Coffee was to strengthen User Experience and how can I create a brand in which works closer to this sense of what does an audience want and need to see and how can I make their life a little more simplistic within the overgrown market.
Within this depiction the creation of:
Posters showcasing imagery to attract the attention.
Menu layout showing how I can working within an overall design style that main context is text based showing sense of importance and understanding.
Social Media Layout adding a sense of how they would appear within the competitive market.
Vision
At St. Michael’s Coffee, our vision is to redefine the coffee experience by blending quality, innovation, and community in every cup. We strive to craft exceptional coffees that not only deliver the finest flavors but also inspire new ways to enjoy and explore the world of coffee. Through our commitment to sourcing the best beans, pushing the boundaries of brewing techniques, and fostering a welcoming, inclusive coffee culture, we aim to connect people around the world with the richness of shared experiences and moments of connection. Together, we build a future where every sip brings people closer, one cup at a time.
Mission
Our mission at St. Michael’s Coffee is to craft exceptional, high-quality coffee that sparks joy and brings people together. We are dedicated to innovating new flavors and brewing techniques, ensuring each cup delivers a unique and memorable experience. By fostering a strong sense of community, we connect coffee lovers from all walks of life, celebrating the stories behind each bean and the connections forged over a shared love of coffee. We are committed to sustainability, fairness, and excellence in every aspect of our coffee—from farm to cup—so that every sip leaves a lasting impact.
Values
- Quality
- Innovation
- Community
Poster
Saint Michael Coffee posters likely feature bold, dynamic visuals to convey the brand’s rich, robust flavor. These posters may incorporate elements of strength and tradition, reflecting the name “Saint Michael.” The design emphasises quality, often showcasing coffee beans or brewing imagery, to attract customers and enhance brand recognition.
Vertical Menu Layout
A vertical menu organizes navigation options in a column, typically placed on the left or right side of a page or app. It enhances space efficiency, offers intuitive user navigation, and supports hierarchical content organisation. Vertical menus are especially effective for mobile and desktop interfaces, improving overall user experience.
Horizontal Menu Layout
A horizontal layout arranges navigation or content items in a row, typically across the top of a page or screen. It’s commonly used for main navigation menus, providing a clean, straightforward design. Horizontal layouts are space-efficient for shorter menus and create a balanced, visually appealing user interface.
Social Media (Instagram)
An Instagram page is a visual platform where users share photos, videos, and stories. It allows individuals or brands to showcase content, interact with followers, and build an online presence. With features like hashtags, captions, and direct messaging, it fosters engagement, creativity, and community-building for diverse audiences.
Application
