Welcome to Sola Via a brand in which I built within the process of Capstone Project, this project was to discuss and issue and create a brand in which factors in this issue and empowers change.
Brand Guidelines
Applications
Interface Design
Creating two interfaces, On as a website and the other as an app
Sola Via website and app design focuses on creating a user-friendly, intuitive interface with a clean, modern aesthetic. The design prioritizes ease of navigation, seamless functionality, and visual appeal. It aims to enhance user experience through responsive layouts, fast performance, and accessible features, ensuring smooth interactions across devices.
Poster Design
Poster design involves creating visually appealing layouts to communicate a message or promote a product/event. It combines typography, imagery, and color schemes to capture attention and convey information quickly. Effective poster design balances creativity with clarity, ensuring the message stands out and resonates with the target audience while being easily understood.
Social Media
Instagram is a visual-centric social media platform where users share photos, videos, and stories. It allows brands to showcase products, engage with followers, and build a community. Through hashtags, interactive features, and compelling content, Instagram fosters creativity, drives brand awareness, and enhances customer interaction for effective digital marketing.
Decal Design
A decal for Sola Via would features the brand’s logo, colours, and aesthetic, designed to enhance visibility and recognition. It could be used on products, packaging, or promotional materials, offering a modern, stylish look that aligns with Sola Via’s identity. Decals are a great way to reinforce branding and attract attention.
Digital Ads
Digital ads for Sola Via would showcase the brand’s products with eye-catching visuals and concise messaging, targeting specific audiences across social media, search engines, or websites. These ads could include promotions, new launches, or brand highlights, aiming to increase visibility, drive traffic, and encourage conversions while aligning with Sola Via’s identity.
Brochure
A printed brochure is a physical marketing material used to inform or promote a brand, product, or service. It typically includes high-quality images, detailed content, and a clear call-to-action. Printed brochures are effective for distribution at events, in-store displays, or direct mail campaigns, offering a tangible and lasting impression.