Understanding the Brand
Awakening a new style one in which moved me out of the comfort zone of neutrals this allowed me to test, change and improve my colour theory. Within Compass Cider I wanted to take on a new personallity, One in which speaks to the audience in a new way but also maintain my own style. Compass Cider is a Melbourne based brand in which want to stay in line with the ever growing beverage industry but still allow there to be a higher standard.
The use of Compass Cider was to strengthen User Experience and how can I create a brand in which works closer to this sense of what does an audience want and need to see and how can I make their life a little more bright and attractive.
Within this depiction the creation of:
Posters showcasing imagery to impower the story behind what Compass Cider stands for.
Packaging and Product allowing there to be a hand approach to the way the brand will work to create a sense of the hands on approach to all their products.
Social Media Layout adding a sense of how they would appear within the
competitive market and showing a sense of how to attract a the demographic.
Vision
At Compass Cider, our vision is to craft exceptional ciders that connect people with the rich, natural flavors of the land, while fostering a sustainable future for generations to come. We aspire to be a leader in the cider industry, blending time-honored traditions with innovative techniques to create unique and memorable experiences. By championing environmental responsibility, supporting local agriculture, and nurturing a strong sense of community, we aim to inspire a world where great cider is not just a drink, but a celebration of craftsmanship, sustainability, and connection.
Mission
At Compass Cider, our mission is to craft premium, handcrafted ciders that reflect the authentic flavors of the land. We are committed to sustainable practices at every step, from carefully sourcing apples from local orchards to using eco-friendly packaging. Our goal is to create exceptional ciders that bring people together, celebrate the art of cider-making, and support the health of our planet. Through quality, innovation, and a deep respect for nature, we strive to deliver a product that not only tastes good but also does good—for our community, our environment, and our future.
Values
- Authenticity & Tradition
- Sustainability & Responsibility
- Innovation & Creativity
Poster
A Compass Cider poster likely features refreshing, vibrant imagery of the cider with emphasis on its natural ingredients or unique flavors. The design could incorporate earthy tones or adventurous themes, aligning with the brand’s spirit. It aims to attract cider lovers, communicate quality, and boost brand awareness in an engaging way.
Product Design
Product design involves creating and developing a product’s form, function, and aesthetics. It focuses on solving user needs while considering usability, materials, and production processes. A well-designed product balances practicality with visual appeal, ensuring it is both functional and enjoyable to use. Effective product design enhances user experience and brand identity.
Packaging design
Packaging design is the process of creating the exterior of a product, including its materials, graphics, structure, and overall appearance. It serves both protective and marketing functions—safeguarding the product while attracting consumers. Good packaging design enhances brand identity, communicates key information, and creates an emotional connection with the customer.
Social Media (Instagram)
Instagram is a visual social media platform where users share photos, videos, and stories. Brands and individuals use it for marketing, engagement, and community building. Through hashtags, captions, and interactive features, Instagram fosters creativity, boosts brand awareness, and connects people globally, making it essential for digital marketing strategies.
Application
